audio.store – Press Release
FOR IMMEDIATE RELEASE
audio.store Launches a New Access Platform for World-Class Pro Audio Gear
Los Angeles, CA – January 19, 2026 — audio.store today announced the launch of its new online platform, giving musicians, producers, and professional studios a more flexible way to access — and eventually own — high-end professional audio equipment, while also laying the groundwork for new dealer-facing platform features, designed to include and support existing retail partners.
Built by industry veteran Dirk Ulrich as part of Rockforce Tech Holding Inc, audio.store reflects a modern approach to how creators use premium tools in real studio environments. Rockforce Tech Holding also owns legendary pro-audio brands Manley, Apogee and Langevin — bringing decades of engineering heritage and hands-on studio experience into the platform.
Instead of large upfront purchases or rigid financing structures, audio.store offers creators simple monthly access with flexible options over time — allowing them to focus on their work while maintaining clear paths to ownership, upgrades, or returns as their needs evolve.
“Great gear should be used, not locked behind financial barriers,” said Dirk Ulrich, founder of audio.store and Rockforce Tech Holding. “audio.store was built to support how modern creators actually work — flexible, transparent, and focused on long-term value.”
At launch, audio.store features a curated selection of world-class analog and digital equipment from Manley Labs, Apogee Electronics, and Langevin. The platform will expand over time to include additional products and technologies that share the same commitment to quality, longevity, and respect for the creator community.
audio.store customers can choose what works best for them after their initial access period — keeping their gear, upgrading to new products, or returning equipment — all within a creator-friendly framework designed around real studio workflows.
Commitment to the Global Dealer Ecosystem
As manufacturers who have worked closely with professional audio dealers worldwide for decades, all Rockforce brands remain fully committed to supporting qualified retail partners. audio.store is designed to complement — and over time enhance — the existing dealer experience. Rockforce is actively working on additional online dealer tools intended to serve partners more efficiently and support future collaboration across the ecosystem.
audio.store addresses a growing demand from creators for flexible access models, while Rockforce continues to invest in strong, collaborative dealer relationships across global markets.
Sustainability
The platform also emphasizes sustainability and longevity by keeping premium equipment in circulation longer, reducing waste, and helping more artists access professional tools that were previously out of reach.
A soft-launch version of www.audio.store went live January 13, 2026.
About audio.store
audio.store is a creator-focused platform offering modern access to professional audio equipment. Built by industry veterans as part of Rockforce Tech Holding, audio.store combines flexible access models with long-term ownership options while working alongside the global dealer ecosystem to support musicians, producers, and studios worldwide.
About Dirk Ulrich
Dirk Ulrich is a longtime entrepreneur and music technologist best known as the original founder of Brainworx and Plugin Alliance, two companies that helped shape modern audio production workflows for Millions of professionals worldwide. After successfully selling Brainworx and Plugin Alliance in 2021, Ulrich founded Rockforce Tech Holding as his next chapter in the pro-audio space — focused on building sustainable, creator-first platforms and supporting iconic audio brands for the next generation of artists and engineers, while continuously modernizing economic workflows around how professional tools are accessed, financed, and used across the industry.
About Rockforce Tech Holding (rckfrc.com)
RCKFRC has acquired Manley, Langevin and Apogee in late 2025 and launched audio.store in January 2026.
More info at www.rckfrc.com
